If you’re going to advertise (and you should), it makes sense to spend your advertising money where you get the most results... Radio! Here are ten reasons why radio is your best choice (courtesy of the Radio Advertising Bureau).

• Radio sells with immediacy.
  Research proves that radio regularly reaches consumers within two hours of their largest purchase of the day. Can there be a better time to reach customers than on their car radio while they are driving to do today’s shopping?
• Radio sells everywhere.
  Radio is the only true mobile medium. In the car, at work, and at play, radio is there... the companion and the advertising force your customers take with them wherever they go.
• Radio sells with intimacy.
  In your personal life, when you have something very important to communicate to someone, which would you prefer - to show them a picture, to write to them, or to talk with the intimacy and emotion of the human voice? Radio sells with intimacy.
• Radio stars in the theatre of the mind.
  Want a 100-piece symphony orchestra in your ad, an elephant, a chorus, a laughing child, a love song? With word pictures and emotion-evoking sounds, radio’s theatre of the mind stimulates the most emotion-filled pictures the mind can comprehend.
• Radio escapes advertising’s clutter.
  Today’s newspapers average 2/3 ad copy to 1/3 editorial copy. TV spends about 1/3 of its time on advertising. Today’s radio, at about 10 minutes of advertising per hour, devotes less than 1/5 of its time to ads. Radio is the uncluttered medium.